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M.B.A (Business Analytics) - in association with IBM

In today’s era, where there is growing demand for skilled professionals, the key to transform today's student into tomorrow's working professional is to develop industry capabilities right from foundation level.

Career Education program, an initiative by IBM, is designed to develop the critical skills and nurture basic competencies in Higher Education that are needed in this dynamic industry. The Career Education Program has launched specialized courses to develop sufficient industry needed skills for manpower on emerging areas of technology such as Cloud, Mobility, Big Data, Business Analytics and Cyber security.

VELS University and IBM have decided to collaborate in building the critical mass in the areas of Cloud, Mobility, Big Data & Business Analytics. As a part of the endeavor VELS University has set up an IBM Business Analytics Lab & IBM Cloud Computing Lab in the campus to help students build their skill set. The platform brings together the latest software content, real-world industry experience, hands-on lab courses and best practices, all into a single unique education program, to prepare students to be readily acceptable by the organizations.

Business Analytics is the process of converting data into insights. With the increase in the availability of data, Analytics has now become a major differentiator in both the top line and the bottom line of any organization. The specialization in Business Analytics teaches the use of data and models to support decision making in business. Students learn how to model such relationships as the impact of advertising on sales, how historical data predict stock returns, and how changes in task characteristics can influence time to completion.

There is a clear need in the field of analytics to prepare individuals for that full lifecycle-from understanding the business problems to the ability to meaningfully convey findings.

Program outcome
A. Join a technically sophisticated workforce as successful, practicing business managers on Business Analytics & Big Data
B. Relevant theoretical and practical knowledge to understand Business Analytics solutions and highlight key capabilities of Big Data & Business Analytics
C. Understand core technical concepts related to Business Intelligence, Big Data Analytics along with Hadoop Architecture and many more
D. Use cutting edge Analytical Tools to Find, Interpret, Analyze Business Data
E. Aligning Technology to the need of Business and interpreting outcome
F. Pursue further studies in business, or other professional fields


What is the Difference between traditional MBA program, and this program
With the advent of technology and advances in areas of management and its applications, IT has become a part of everything we do. Being so vast, the possibilities for specialization within this field are wide, and new specializations continue to evolve as new advances are made in analytics. In this world, where there is growing demand for skilled professionals who analyze data, the key to transforming today's students into tomorrow's working professionals is to develop industry capabilities right from foundation level. More than learning the fundamentals, to remain ahead of the curve and close to what industry needs from entering professionals it is important to focus on the emerging areas like Business Analytics.

Who will be the faculty members who will be training the students for this program?
Vels university faculty would handle the core subjects; IBM would train the faculty members of Vels University in handling few of the static subjects. The remaining industry relevant subjects would be handled by experts from IBM.

What are the additional benefits?
Right set of skills that industry needs and better prospects of working with the leading organizations in this industry on cutting edge technology and projects. The curriculum of the courses has been designed jointly by university and IBM based on the industry requirements. Students who have gone through such specializations will tend to fast track their technology based learning and induction when they join various organizations. Work on the cutting edge tools and technologies from IBM that are used by most of the organizations including Fortune 500 and IT services companies. Students may also have the opportunity to visit IBM offices/centres from time-to-time for live industry experience. Students will have access to various IBM online communities for additional study material and resources to interact with experts & participate in discussions. Joint certification from IBM and the university is given to the students at the completion of the course.

How is the curriculum designed for these programs?
The curriculum of these programs has been jointly developed with IBM on various industry specializations, based on the skills requirements of various organizations across the world including Banks, Computer Services, Education, Healthcare, Insurance, Manufacturing, Retail and other industries. The curriculum has an innovative mix of subjects of core computer science engineering, enterprise software and specialization areas. The mix addresses that students are well versed with core computer science engineering and other foundational skills and can clearly articulate their career goals and the purpose of pursuing the program. To keep the curriculum abreast as per the industry needs, a joint coordination committee has been setup with members from the university and IBM that frequently reviews and makes recommendation to the Board of studies regularly. For specialization subjects, the courseware is provided directly by IBM.

What are the additional facilities from University for this course?
The university has setup an IBM Software Lab for Emerging Technologies where students and faculty members will have access to all the relevant IBM Software for courses. IBM through its academic initiative program will provide current software for education purposes including IBM Rational, IBM DB2, IBM Cognos, IBM Worklight, IBM Infosphere and more. In this Lab, IBM experts will be actively involved to teach students face to face to ensure that the knowledge and skills are imparted effectively. Students will also gain experiential learning in this lab with various live project challenges given by experts from IBM and university faculty members.

What can be the future prospects?
Strong focus on the right set of foundation and specialized skills in the courses ensures that students are rightly mapped to the high industry demands in these areas. The potential recruiters including large IT players like Infosys, TCS, HCL Technologies, Cognizant, IBM, Dell, Wipro, Accenture etc. need the skills and manpower in these specialized areas and present good offers. Various analysts (Gartner, IDC, Forrester etc.) and industry bodies like NASSCOM have repeatedly highlighted the gap and manpower shortage in the areas of Cloud, Analytics, mobility etc. Their studies indicate that in next few years the requirement of skilled manpower in these areas is going to increase whereas the supply may fall short. This indicates that ones that are skilled in such technology growth areas would be much sought out and may be demand premium.

How is the degree/certificate issued for these programs?
While the degree is issued by the university, the students also receive a certificate of completion jointly from IBM and the university highlighting the course and specialization as per the program requirements.


Sub.Code Title of the Paper Hours/week Credit
Lecture Tutorial Practical
1Applied Statistics for Decision Making3103
2Macro Economics in Global Economy4003
3Financial Analysis and Reporting3003
4Organizational Behavior3003
5Accounting for Managers3103
6Research Methodology3003
7Business Communication & Soft skills3003
8Generic Elective - I2002
9Database Management & SQL (Practical)0022
10Emerging area of Business Analytics*0021
11Mini Project in Big Data and Analytics0203
      24 4 4 29
12Foundation Course on Predictive Analysis (IBM SPSS)*0021
13Applied Operations Research3103
14Econometrics 3103
15Foundation course in Business Analytics(Cognos Insight)*0022
16Spreadsheet Modeling (Practical)0043
17Business Intelligence3003
18Project Management3003
19Data Cleaning, Normalization and Data Mining4003
20Generic Elective – II2002
21Internship – Viva Voce2
      18 2 8 25
22Foundation Course in Descriptive Analysis (IBM) *0022
23Applied Business Analytics4003
24Discipline Specific Elective 4003
25Discipline Specific Elective II4003
26Discipline Specific Elective-III4003
27Generic Elective-III2002
28Generic Elective-IV2002
29Generic Elective V2002
30Foundation course in Hadoop (IBM Hadoop)*0022
      22 0 4 22
31Discipline Specific Elective –IV4003
32Foundation course in Big Data Analytics *0022
33Project Work0009
      4 0 2 14

List of Discipline Specific Elective (DSE)

S.No. Subject Code Name of the Subject
2102SAP SD
3103SAP MM
5105Stochastic Modeling
6106Simulation Modeling
7107Healthcare Analytics
8108Social and Web Analytics
9109R Programming
10110HR Analytics
11111 Operations and Supply Chain Analytics
12112Pricing Analytics for Revenue Management
13113Modeling Techniques and IT for Operations Management
14114Ethical and Legal Aspects of Analytics
15115Time Series Analysis
16116Financial Risk and Fraud Analysis
17117Advanced Research Methods and Predictive Analysis
18118Business Optimization and Big Data Analysis

List of Generic Electives (GE)

S.No. Subject Code Name of the Subject
1151E-Business Management
2152E-technology & Management
4154Electronic Commerce
5155Time Series Analysis
6156Human Resource Management
7157Data Security
8158Marketing and Retail Analytics
9159Cloud Computing
10160Personality Development
11161Production and Operations Management
12162E-Governance & Cyber Law
13163Economic Analysis and Decision making
14164Business Strategy
15165Financial Planning Data Modeling and Minig

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