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B.B.A

SUB CODE TITLE OF THE PAPER HRS CREDIT INTERNAL MARK UNIVERSITY EXAM TOTAL
FIRST YEAR – FIRST SEMESTER
14LTAM11 TAMIL - I 6 4 40 60 100
14LHIN11 HINDI - I 40 60 100
14LFRE11 FRENCH - I 40 60 100
14LENG11 ENGLISH - I 6 4 40 60 100
14CBBA11 MANAGEMENT PRINCIPLES 6 5 40 60 100
14CBBA12 FUNDAMENTALS OF FINANCIAL ACCOUNTING 6 5 40 60 100
14ABBA11 MANAGERIAL ECONOMICS 6 3 40 60 100
FIRST YEAR –SECOND SEMESTER
14LTAM21 TAMIL - II 6 4 40 60 100
14LHIN21 HINDI - II 40 60 100
14LFRE21 FRENCH - II 40 60 100
14LENG21 ENGLISH - II 6 4 40 60 100
14CBBA21 BUSINESS ENVIRONMENT 6 5 40 60 100
14CBBA22 BUSINESS INFORMATICS 6 5 40 60 100
14ABBA21 BUSINESS COMMUNICATION 6 3 40 60 100
SUMMER INTERNSHIP - 2 WEEKS *
SECOND YEAR –THIRD SEMESTER
14LENG31 ENGLISH - III 5 4 40 60 100
14CBBA31 BUSINESS LAW 5 5 40 60 100
14CBBA32 PRODUCTION & SUPPLY CHAIN MANAGEMENT 5 5 40 60 100
14NBBA31 E- BUSINESS 5 4 40 60 100
14ABBA31 BUSINESS MATHS & STATISTICS 5 3 40 60 100
14VBBA31 VALUE BASED EDUCATION 3 2 40 60 100
CBCS 2 2 40 60 100
SECOND YEAR –FOURTH SEMESTER
14LENG41 ENGLISH - IV 5 4 40 60 100
14CBBA41 FINANCIAL SERVICES 5 5 40 60 100
14CBBA42 MANAGERIAL FINANCE 5 5 40 60 100
14NBBA41 RESEARCH METHODOLOGY 5 4 40 60 100
14ABBA41 OPERATIONS RESEARCH 5 3 40 60 100
14ENVS41 ENVIRONMENTAL STUDIES 3 2 40 60 100
CBCS 2 2 40 60 100
RESEARCH PAPER PRESENTATION/PUBLICATION*
THIRD YEAR – FIFTH SEMESTER
14CBBA51 HUMAN RESOURCE MANAGEMENT 6 5 40 60 100
14CBBA52 MARKETING MANAGEMENT 6 5 40 60 100
14CBBA53 MANAGEMENT ACCOUNTING 6 5 40 60 100
14CBBA54 ENTREPRENEURIAL DEVELOPMENT 6 5 40 60 100
14CBBA55 ORGANISATIONAL BEHAVIOUR 6 5 40 60 100
THIRD YEAR – SIXTH SEMESTER
14MBBA61 14MBBA62 14MBBA63 14MBBA64 SPECIALISATION I - MARKETING
1. VIRTUAL MARKETING
2. SELLING & NEGOTIATION SKILLS
3. DISTRIBUTION MANAGEMENT
4. CUSTOMER RELATIONSHIP MANAGEMENT
6 4 40 60 100
14SBBA61 14SBBA62 14SBBA63 14SBBA64 SPECIALISATION II - SYSTEMS
1. DATABASE MANAGEMENT SYSTEMS
2. E - COMMERCE TECHNOLOGY
3. ENTERPRISE RESOURCE PLANNING
4. INFORMATION SECURITY MANAGEMENT
6 4 40 60 100
14FBBA61 14FBBA62 14FBBA63 14FBBA64 SPECIALISATION III- FINANCE
1. SECURITY ANALYSIS & INVESTMENT MANAGEMENT
2. BEHAVIOURAL FINANCE
3. CAPITAL MARKETS
4. DERIVATIVES
6 4 40 60 100
14HBBA61 14HBBA62 14HBBA63 14HBBA64 SPECIALISATION IV - HUMAN RESOURCE MANAGEMENT
1. INTERNATIONAL HUMAN RESOURCE MANAGEMENT
2. HUMAN RESOURCE DEVELOPMENT
3. EMOTIONAL INTELLIGENCE & MANAGERIAL EFFECTIVENESS
4. CHANGE MANAGEMENT
6 4 40 60 100
14PBBA61 PROJECT (GROUP)* 6 5 40 60 100
EXTENSION ACTIVITIES 2
TOTAL HOURS / CREDITS 180 140
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